What is the fact of programmatic marketing ?

PROGRAMMED MARKETING ENABLES YOU TO PURCHASE...

Have you ever wondered how many ads you see per day? The truth is, we are exposed to hundreds of ads while browsing content on our mobile phone desktop or even our connected television. These ads have been carefully selected to target a single person. In fact, ads differ from person to person even when they are looking at the same content at the same time, so how is it that brands serve targeted ads on thousands of websites and apps, we call it programmatic advertising, let's break it down programmatic advertising connects publishers and brands in milliseconds. You browse tons of content on the internet every day for free before the website loads, but to provide quality content some websites and apps also known as publishers or content creators need to generate revenue, they get help to do this, also called SSPs which is short for supply-side platforms from advertising exchanges, but ultimately we will come back to what brands want to reach on the internet. 

To promote users' products and services, their purpose is to serve targeted advertisements to their customers. 

web and they do this by buying ad space 

brands should use DSPs or demand-side platforms to facilitate this process DSPs are media platforms used by advertisers and agencies to build their digital campaigns.     Ad inventory two advertisers are using DSPs to structure and run their digital campaigns, now let's see this in action. 

 

Joe is willing to check the football match results using a search engine, he clicks on one of the results and loads a web page. 

What joe doesn't know is a ton of things are going on in the background while this page is loading and he can't see that the website has a dedicated area on the page to serve ads to users and they have to submit a request in turn to add the exchange. To get the best price, ad exchange creates an ad request with information like device type, URL IP address category cookies and more, and after packing, the add request is sent to DSPs, this is where brands come in when buying DSP. Request from ad exchange brands have pre-set the campaign creatives targeting criteria and bid price on the platform, if there is a match, DSP sends their bids to the ad exchange 

the exchange validates all bids by verifying the rules of the publisher scanning for malware and ultimately chooses the winner. 

Once the winning bid is selected, the bid goes directly to the publisher along with the other bids, after which the publisher makes the final decision and selects a winning bid using their own bid. It's time for ad exchange to render the ad on the page at this point Joe can see both 

the publisher can choose whether to interact with the content and the ad on the page and in short, the programmatic advertising ecosystem uses automatic 

technologies for buying and selling digital inventory on thousands of websites and apps. It happens in less than 400 milliseconds, while publishers leverage ad exchanges to monetize their inventory, while advertisers leverage DSPs to run their campaigns in addition to it. 

 

Thanks to programmatic advertising, it can implement advertising campaigns through video, domestic and CTV. 

Access curated content from virtually anywhere, whether it's walking past a digital billboard on your phone on your way to work laptop or watching TV at home. 

 

Firat SAHIN